Here's your weekly review on what happened at the intersection of NFTs and Sports:
- 🏈 LA Rams & Cincinnati Bengals Helmet NFTs launch on NFL Rivals
- 🎟️️ Ticketmaster chooses Dapper Labs' Flow blockchain for NFT Tickets
- 📊 Monthly stats of the top leagues' NFT platforms
Let's have a closer look! 👀
Before we start: In the current bear market we've seen clearly less new initiatives in the NFT sports world than before. That's why this newsletter has become a bit less regular, as we only want to share news if we think they are indeed worth sharing. We think and hope that's in your interest. With that being said let's jump right in.
🏈 LA Rams & Cincinnati Bengals Helmet NFTs launch on NFL Rivals
"NFL Rivals, the NFT blockchain game created through a partnership between the National Football League and Mythical Games is bringing officially licensed NFL ‘Rarity League’ NFTs to their platform. The initial ‘Rarity League’ release allows fans of the Super Bowl winning LA Rams and the Cincinnati Bengals to engage with their team. They can do this by purchasing some of the generative art, which is a collection of unique helmets. The initial Rarity League drop (...) is set to feature the two reigning Super Bowl finalists, the LA Rams and Cincinnati Bengals. Each of the 5,000 fan-inspired helmet NFTs will be available for fans to purchase on the Rarity League website for 0.14 ETH."
🎟️️ Ticketmaster chooses Dapper Labs' Flow blockchain for NFT Tickets
"Event ticketing behemoth Ticketmaster announced that it will adopt the Flow blockchain from Dapper Labs for minting tickets as NFTs for select events. The NFTs—unique blockchain tokens that signify ownership—will function primarily as collectible digital memorabilia, but also as a shareable “proof of attendance.” Over the past six months, Dapper Labs and Ticketmaster quietly launched an NFT pilot program. In it, Ticketmaster automatically issued ticket NFTs as memorabilia to attendees of specific events like the Super Bowl LVI this year. In the pilot program, more than five million Flow NFTs were minted in a six month period, according to Dapper."
📊 Monthly stats of the top leagues' NFT platforms
Here is the monthly overview of the key stats for the world's top sports leagues and their NFT platforms:
- For total sales and number of transactions we pretty much have three brackets: The NBA's numbers are in decline as we're still deep in the offseason. Sorare is fairly stable, with the majority of the top leagues' seasons still in their early days. And then there's the bracket with NFL, MLB and UFC who show a steep increase in numbers. Especially NFL All Day shows impressive numbers, with their platform now being officially launched. Seems like all the recent press work has paid off.
- Interestingly average sales prices go up across all platforms, which is almost true for unique buyer numbers as well, wouldn't it be for the NBA.
🤓 Wrapping it up
So what have we learned in this week's issue?
- The good and the ugly: While the NFL and Ticketmaster collab regarding ticket NFTs is very well executed in our opinion (we talked about it in earlier issues), the NFL helmet NFT drop is rather on the other side of the spectrum. Unclear utility, questionable reward system, not so inspiring art and a price that is clearly too high (especially in a bear market) lead to a drop gone wrong, with only a small number of sales (currently only 1830 of 5000 being sold). That one we've seen coming.
- Overall a really good month for the top leagues' NFT platforms, with increasing numbers all over, especially in the so important unique buyers and sales numbers. This comes a bit as a surprise, as we are in a deep bear market, not only regarding NFTs and crypto. Maybe this is the kick off to a breakout season for sports NFTs?
And that's it for this weeks issue! And as always: Feel free to reach out for feedback and to discuss all things NFT and sports! To stay up to date: Make sure to follow us on Instagram and Twitter for stats, drop announcements.