Here's your weekly review on what happened at the intersection of NFTs and Sports:
- 🏀 Golden State Warriors launch 2022 Playoff NFTs with FTX
- ⚽ Sorare still in Premier League talks and prepares U.S. sports expansion
- 🤝 New deals: Penske joins Autograph, Australian Cricket goes Rario
Let's have a closer look! 👀
🏀 Golden State Warriors launch 2022 Playoff NFTs with FTX
"The Golden State Warriors announced their second-ever NFT drop to commemorate the team’s 2022 NBA Playoff run, becoming the first professional team to orchestrate a responsive NFT collection for fans. The collection will adapt as the team’s playoff run extends, unlocking new utilities and benefits for NFT owners. Based on the rarity of each NFT, fans have the opportunity to unlock prizes, including NBA Finals tickets, autographed items, Warriors NBA Championship Rings, additional NFTs, exclusive merchandise, and more.
The Golden State Warriors 2022 Playoff NFT Collection is made up of 3,000 NFTs, featuring 12 unique designs randomly assigned when minted on the blockchain on FTX US, the team’s Official NFT Marketplace. Each design has a unique level of rarity with special utilities and benefits. Additionally, each Playoff NFT is a digital collectible that doubles as an entrance pass into the GSW community on Discord. The NFTs will grant fans access to member-only benefits, exclusive Warriors swag and white-list access to future NFT drops."
⚽ Sorare still in Premier League talks and prepares U.S. sports expansion
"Sorare remains confident of signing a deal with the Premier League despite suggestions it had missed out. The Premier League launched a tender for two NFT partners last year and is reported to favour two other companies in the space, Dapper Labs, makers of Top Shot, and Consensys. But Sorare co-founder and chief executive Nicolas Julia says it remains in talks with the English top division and believes there is room for more than two Premier League NFT products. “Some conversations are taking longer than others.” Julia told City A.M.
He also commented on plans to use Sorare's funding on a major expansion in North America, starting this summer. “We are going to launch two US sports this year and have deals with the leagues."
🤝 New deals: Penske joins Autograph, Australian Cricket goes Rario
"Autograph has announced an exclusive deal with Penske Entertainment and Team Penske. The relationship encompasses the NTT IndyCar Series, the Indianapolis Motor Speedway, and Team Penske. The multiyear partnership will see its first premiere NFT collections drop in conjunction with the 106th running of the Indianapolis 500 presented by Gainbridge on Sunday, May 29 on NBC."
"Cricket Australia (CA) and the Australian Cricketers Association (ACA) announced they have signed a multi-year licensing deal with Singapore-based collectibles platform Rario and NFT trading company BlockTrust, which will enable cricket lovers to own and trade NFTs of some of the most memorable cricketing moments on Australian soil."
🤓 Wrapping it up
So what have we learned in this week's issue?
- Flawless Warriors. The team's first drop in April 2021 (see issue 7) was already a successful one, at a time when many people were still convinced that NFTs aren't there to stay. Back then they loaded the items up with a range of experiences and also physical goods, which was appreciated by the fans. Now the Warriors are back with their second drop, and it looks like they have a proper strategy around it. Not only are they introducing responsive NFTs to the sports world, but they also seem to have a bigger picture for their NFT universe in mind, with events, merchandise and future drops. Utility all over and fans can be confident that this will be a winner.
- How many NFT deals should a rights holder have? We wrote it in one of our previous issues: It will be normal for rights holders to have multiple NFT partners, it should actually help them to compare, learn and develop their offering. But how many are too many? Nicola Julia from Sorare believes there is room for more than two Premier League NFT products, but would the fans agree? As the industry is still early we did not see a scenario with three or more NFT partners yet, but it will come eventually. We're curious to see if there's any backlash to it.
And that's it for this weeks issue! And as always: Feel free to reach out for feedback and to discuss all things NFT and sports! To stay up to date: Make sure to follow us on Instagram and Twitter for stats, drop announcements and more.