Here's your weekly review on what happened at the intersection of NFTs and Sports:
- ⚽ Meet ManCity and Arsenal players via NFT purchase
- 🏀 Atlanta Hawks launch 'Harry the Hawk' collection
- ⛳ Turner Sports debuts Flow blockchain-enabled golf game
Let's have a closer look! 👀
⚽ Meet ManCity and Arsenal players via NFT purchase
"Arsenal and Manchester City are set to offer fans the chance to meet players as an incentive to purchase their soon-to-be launched range of NFTs. Linking the sale of digital collectables to real-life experiences is part of a new strategy being pursued by numerous Premier League clubs, with Everton and West Ham ready to launch their own digital offerings shortly. Under the plans developed to promote the sale of NFTs, supporters would be invited to collect limited edition digital images, which can also be used to secure memorable experiences at their clubs. In addition to meeting players, the rewards being considered include a virtual meeting with the manager on Zoom, use of a VIP box, stadium tours and discounts in the club shop."
🏀 Atlanta Hawks Launch 'Harry the Hawk' NFT Collection
"The Atlanta Hawks, in collaboration with Atlanta-based GigLabs, today introduced the “Harry the Hawk” collection – the team’s first iteration of limited Non-Fungible Tokens (NFTs). As part of the launch, 40 unique hand-drawn images of “Harry the Hawk” will be up for auction, which is set to start next Monday, March 14 at 10 a.m. and continue each day through Thursday, March 17.
The ‘Harry the Hawk collection’ features four different NFT types. At a base level, each winning bidder will own the original piece of digital art. Certain NFTs will also unlock different physical items or pre-determined experiences, like a $500 gift card to the Hawks Shop, the team’s official store, located at State Farm Arena, to a signed jersey to other exclusive in-person experiences and more."
⛳ Turner Sports debuts Flow blockchain-enabled golf game
"Turner Sports’ Blocklete Games, an interactive gaming franchise built on the Flow blockchain, is debuting the second season of Blocklete Golf on mobile, making it one of the first interactive sports games to feature NFTs available on mobile. At its core, Blocklete Golf is a traditional golf management game that lets players select a golfer and play through rounds of dynamic courses in head-to-head matchups or tournaments. Setting the game apart is the Flow blockchain infrastructure that enables a play and earn model empowering fans to collect, train, trade and compete with unique digital avatars in the form of NFTs as they have the potential to earn rewards in Flow blockchain-stable coins and bragging rights along the way. The new season will soon launch a re-imagined Pro Shop providing players with access to NFT accessories and similar items to build upon and personalize their individual Blockletes."
🤓 Wrapping it up
So what have we learned in this week's issue?
- Riding the utility game. By now it's common knowledge that in many successful NFT projects the utility make a difference, meaning that it's not just "selling some picture" but adding something valuable to it. We have seen that in many (more or less creative) ways already. Arsenal and ManCity offering opportunities to meet their players in real or virtual life is a good and obvious move, we'd like to see more of that! PS: Gary Vee has done a great job in this when he launched VeeFriends last year.
- Not just the obvious assets. It's partly connecting to what we've already said last week when stating that it's worth having a look at your archives in order to find valuable assets for NFT production. The Atlanta Hawks have shown that even a mascot can be turned into an interesting NFT project. So the question is: What other useful IP does an athlete or organisation have? There are more than you might initially think and they go way beyond player cards and highlight clips.
- Virtual accessories and merchandise. We've talked about it before: Digital outfits are going to be a veeeeeery hot topic in the future and will likely generate significant revenue for the sports industry. We've seen early movers in GreenPark Sports and The Football Club, now Blocklete Golf is one of the first sports related games that introduces the concept. Just the beginning!
And that's it for this weeks issue! And as always: Feel free to reach out for feedback and to discuss all things NFT and sports! To stay up to date: Make sure to follow us on Instagram and Twitter for stats, drop announcements and more.