3 min read

Issue 21: Profile pictures, new sports, buyers segmentation

Issue 21: Profile pictures, new sports, buyers segmentation

Here's your weekly review on what happened at the intersection of NFTs and Sports:

  • πŸ₯Š A collection of 11,111 Floyd Mayweathers
  • πŸ‘Ύ First Cricket and Handball NFTs
  • πŸ‘€ McKinsey is having a look at NFTs in Sports

Let's have a closer look! πŸ‘€

πŸ‘‹ Feel free to follow us on Instagram and Twitter for the latest news and join our Discord server to discuss all things NFT and Sports.

πŸ₯Š A collection of 11,111 Floyd Mayweathers

It's Floyd Mayweather time again. We've covered his legacy NFT collection drop in an earlier issue, now he's back with, well, another collection full of himself ;) It is called "Floyd's World" and consists of 11,111 unique Floyd NFTs to celebrate the number one. They are programmatically generated from over 250 items, all designed by artist Rui Duarte. The tokens also allow access to "The Best Ever World" community that will come with a range of benefits, such as unreleased photos and autographed pictures drops, rare interview sharing, virtual meetings with Floyd, etc.

Our take: This is a smart move by Floyd and his team as it follows the logic of some of the classic and recent NFT success stories of "Profile Picture Collections". Let's see if his fans and followers jump on it.

Source: Floyd Mayweather, Ironbend

πŸ‘Ύ First Cricket and Handball NFTs

We have seen NFTs pop up in a range a different sports already. But there is still room for some debuts:

Rario is a new marketplace for officially licensed cricket NFTs. Their first partner is the Caribbean Premier League including their first 8 seasons (2013-2020) and all packs were sold out during the presale.

Source: Rario

Fanzone, who's already working with the German Football Association and VfL Wolfsburg, signed a cooperation with SG Flensburg-Handewitt to publish the first handball NFTs on their platform. It will include content from the current Bundesliga team, β€œHall of Fame” players, and various highlights from the club’s history.

Source: Fanzone, SG Flensburg-Handewitt

πŸ‘€ McKinsey is having a look at NFTs in Sports

Good old McKinsey & Company did some research on Sports NFTs. And their segmentation of buyers was an interesting one in our opinion. They split up the market in speculators and tech lovers (who represent more than half of sports NFT buyers but account for over two-thirds of the spending), collectors and the community segment. The research also highlights what buyers in the respective segments care and don't care about (see picture below). Interesting outcomes!

Source: McKinsey & Company

πŸ€“ Wrapping it up

So what have we learned in this week's issue?

  • Floyd Mayweather and his team keep experimenting with NFTs and bring the "Profile Picture Approach" to the sports world. We're curious if it's going to follow some of the "pump and dump" launches that we have seen in this space recently or if they can build up an engaged community
  • NFTs have covered the entire sports world. The ENTIRE sports world? Not yet, as the debut collections in cricket and handball show. And there's still room for athletes, clubs and leagues to be the first in other sports
  • McKinsey's interest in Sports NFTs is probably a good sign for the industry, especially in times when the big platforms struggle (even though the research was kicked off earlier this year when numbers where still better). It also shows how underserved the industry still is in terms of research, as this is the first proper buyer segmentation that we've seen, with more white spots on the map to be covered

That's it for this weeks issue! And as always: Feel free to reach out for feedback and to discuss all things NFT and sports! And to stay up to date: Make sure to follow us on Instagram and Twitter for stats, drop announcements and more. And join us on our Discord server to discuss the latest news and insights about NFTs in sports.