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Issue 16: Juventus' VIP jerseys, new F1 project and platforms decline

Issue 16: Juventus' VIP jerseys, new F1 project and platforms decline

Here's your weekly review on what happened at the intersection of NFTs and Sports:

  • ⚽ Juventus Turin offers signed jersey NFT with VIP experience
  • 🏎️ Formula 1 partners with Crypto.com for NFTs
  • πŸ“Š Monthly comparison: Top Shot, Sorare, MLB Topps

πŸ‘‹ Plus: Our Nifty Sports Discord server is live! Join us to discuss the latest news and insights about NFTs in sports.

Make sure to follow us on Instagram and Twitter for the latest news.

Two things upfront: It was a calm week at the intersection of NFTs and Sports, probably because we're heading straight into vacation season. Same is true for the author of this newsletter, so next week's issue will be the last one before a 2-week summer break. But now back to the actual topics!

⚽ Juventus Turin offers signed jersey NFT with VIP experience

The Italian soccer giants are launching their first NFT project (besides the trading cards on Sorare) in cooperation with NFT Pro. The announcement revealed the drop of the ’21/’22 Home Jersey signed by the current team members. The golden digital jersey will come with a physical digital frame that shows the NFT plus a physical jersey that is signed as well. A really nice package! But the highlight is that the highest bidder and their guest will be treated to a VIP experience containing the following items:

  • First Class Airfare travel for two and complementary hotel stay
  • Presentation at Allianz Stadium and name announcement
  • Exclusive visit to the Juventus Training Center, behind-the-scenes Juventus Allianz Stadium Tour and Juventus Museum Tour
  • Welcome cocktail reception and private meal at a top restaurant in Torino
  • Meet and greet with members of the team

Definitely a great experience for a fan! The only catch: The website says that the VIP experience "will only be activated if the winning bid is above the required threshold", but that threshold is nowhere to be found... The starting bid was €5k and the currently highest bid is at €5.1k. Let's hope it will not leave some disappointed fans behind, as the idea and the package itself look promising! The packages for the silver and bronze editions, who will follow the auction of the golden one, have not been revealed yet btw.

Source: NFT Pro, Juventus Turin

🏎️ Formula 1 partners with Crypto.com for NFTs

The Formula 1 announced Crypto.com, one of the largest global crypto platforms, as their inaugural global partner of the new F1 Sprint series. Amongst other areas this also includes NFTs, as Kris Marszalek, co-Founder and CEO of Crypto.com, said:

"We look forward to many years of innovating together, and will begin at the Belgian Grand Prix where we will present a brand new award. We’re also excited to partner with F1 in the development of exclusive NFTs, connecting fans to the sport in new and innovative ways.”

Even though further details were not disclosed we find this an interesting move by F1, especially as they are already involved in the NFT space through F1 Delta Time, a blockchain game on Ethereum where users can collect and trade unique cars, drivers and components. An obvious question that pops up: Will we see NFTs that are closer to the offerings of NBA Top Shot or Sorare? Seems like we have to wait a bit to find out.

πŸ“Š Monthly comparison: Top Shot, Sorare, MLB Topps

Every month we compare the stats of the big leagues' NFT platforms. Over the last months they we've seen declining numbers across the board. Here's the next update:

  • Despite the ongoing Euro 2020 and Copa America and the signing of some national teams, Sorare's sales fell by around a quarter. Still less than MLB Topps which saw a decline by almost two thirds. A positive signal comes from the NBA who was able to increase the Top Shot sales by 11%, very like a positive side effect from the current playoffs.
  • Transaction numbers for Sorare and MLB Topps follow the sales decline, while NBA Top Shot increased numbers by about 25%
  • Interestingly that picture flips when looking at average sale prices, where the numbers for Sorare and MLB Topps increase and NBA Top Shot decrease
  • What can been seen as worrying though is the decrease in unique buyers across all three platforms, even for well-performing NBA Top Shot where a core of loyal users seem to drive the numbers

Overall a tricky picture, with some worrying numbers, despite the increase in sales for NBA Top Shot that very likely was boosted by the playoffs. Especially the declining unique buyer numbers is a stat that should be tackled in order to reach true mass adoption. And there's also a question mark around the strategy of the MLB, who recently announced an NFT partnership with Candy Digital (see issue 12). It feels like something is moving behind close doors there.

πŸ€“ Wrapping it up

So what have we learned in this week's issue?

  • Juventus goes for a one-off NFT drop that includes a really nice hybrid package containing a digital and physical signed jersey and a remarkable VIP experience that should catch their fans' interest
  • The Formula 1 seems to have made good experiences with NFTs, otherwise they probably wouldn't go for a second project after F1 Delta Time. Partnering with a global crypto platform like Crypto.com has been a move we have witnessed multiple time over the last weeks
  • Numbers for the top leagues' NFT platforms are not great for quite some time now, with at least NBA Top Shot bringing some hope. The big questions: What are the reasons behind? And what can bring the turnaround?

That's it for this weeks issue! And as always: Feel free to reach out for feedback and to discuss all things NFT and sports! And to stay up to date: Make sure to follow us on Instagram and Twitter for stats, drop announcements and more. And join us on our Discord server to discuss the latest news and insights about NFTs in sports.