5 min read

Issue 15: Beeple joins with Murray, Venue NFTs, non-exclusivity

Issue 15: Beeple joins with Murray, Venue NFTs, non-exclusivity

Here's your weekly review on what happened at the intersection of NFTs and Sports:

  • 🎾 Beeple kicks off sports platform with Andy Murray NFTs
  • ⚽ The Maracanã launches first venue-related NFTs
  • 🃏 DFB goes non-exclusive, Kyle Lowry drops parade collection

👋 Plus: Our Nifty Sports Discord server is live! Join us to discuss the latest news and insights about NFTs in sports.

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🎾 Beeple kicks off sports platform with Andy Murray NFTs

This one caught our interest for many reasons. First of all: WENEW is a new NFT marketplace that aims to "immortalize culture’s most consequential moments on the blockchain, forever linking celebrated icons and their achievements with the collectors who admire them most". Their content will especially feature the careers of athletes and artists. While there are already a lot of those platforms out there, WENEW comes with a very special team set up: The project was co-founded by Mike Winkelmann aka Beeple, the famous digital artist who sold one of his pieces for over $69m in March. Also in the team: Some of his longtime collaborators, amongst them Ryan Schreiber, the founder of music publication Pitchfork. Definitely some heavyweights involved there!

Their first NFT launch will be all about Andy Murray's Wimbledon victory in 2013. Not only do we like the selection of a truly historic moment, also the packages seems to be well chosen.

  • Moments reach from the winning moment over the victory speech to some highlights from Murray's games
  • The rarer moments include perks such as tickets to Centre Court games at Wimbledon 2022 and physical displays that show the moments
  • The unique NFT even comes with the chance to play against Murray for 30 mins at the All England Club

Our take: Powerful team, great first drop and carefully curated packages. We'd be surprised if those don't sell well! And of course we are curious about the next ones!

Source: WENEW

Two weeks ago we've mentioned the NFT marketplace launch of Binance and Atlético Mineiro being one of their partners. And it seems like Binance is much into the South American soccer NFT market. Following the 70th birthday of the famous Maracanã stadium in Rio de Janeiro there will be an NFT collection celebrating the best goals of the venue's rich history, featuring players like Pelé or Zico. The collection is called NFT Maracanã 70+ Net and run in collaboration with Play for a Cause and half of the proceeds will be donated for children’s education amongst 40 partner institutions. Buyers will receive a special item with each purchase: A physical trophy that contains part of the goals' nets used in the 2020-2021 season.

Our take: Historic goals tied to a historic venue plus a physical trophy is a very nice combination and probably perceived as truly valuable by a fan. Let's see what the artwork actually looks like when the collection launches on July 5.

Source: Play for a Cause, Maracanã

🃏 DFB goes non-exclusive, Kyle Lowry drops parade collection

Part three of our weekly article typically contains some additional findings across the world of sports and NFTs. This time two stories stood out for us in a week that was rather on the calm side.

It seems like news around NFTs of national football teams keep following us. In the last two articles we wrote about Germany (with Fanzone) and France (with Sorare) going different routes, wondering which one will turn out to be the better one. But this week the German Football Association (DFB) surprised us with another move: They announced a partnership with Sorare as well. Fans can now buy digital player cards of the German national team both on Fanzone AND Sorare, making it a non-exclusive partnership. This obviously raises a few question to which we don't have the answers yet: What was the background of the decision? How is this perceived by the fans? Maybe it's a clever move to see which platform performs better and/or not to be dependent on just one partner? A really interesting approach in our opinion, we'll try to keep an eye on it.

Source: DFB, Sorare

And of course no week can pass without an athlete-driven NFT launch ;) This time it's Kyle Lowry who has announced a drop for June 29 via MakersPlace that will commemorate his NBA title with the Toronto Raptors in the 2018-2019 season. The 7-item collection is supposed to show the championship celebration parade from his perspective, hence it's called "Through my eyes", with parts of the proceeds going to his foundation. No further details on the content or potential perks were revealed yet, let's hope he's putting together a nice package! Potentially a clever move by Lowry though, as this is very likely content that he recorded himself with his phone, meaning that he owns the rights to it. If this turns out to be true and in case sales go well we see many more of those drops coming. Definitely interesting content from a fan perspective!

Source: Kyle Lowry

🤓 Wrapping it up

So what have we learned in this week's issue?

  • It's obviously big news if NFT superstar Beeple sees the potential for running an NFT platform that involves sports-related items. Rights holders and fans alike should look closely at the offerings, might be some good ones
  • Everything can be turned into an NFT and we've seen two examples this week: The Maracanã might be the first stadium NFT and Kyle Lowry might be the first one to involve an official championship parade. We wonder: What's next? :)
  • The German Football association is probably the first household name that goes with a non-exclusive approach for their digital collectibles. While that naturally raises some questions we are also very curious about the effects

That's it for this weeks issue! And as always: Feel free to reach out for feedback and to discuss all things NFT and sports! And to stay up to date: Make sure to follow us on Instagram and Twitter for stats, drop announcements and more. And join us on our Discord server to discuss the latest news and insights about NFTs in sports.